CLIENT: 
Adventuress Escapes

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SERVICES PROVIDED: 
Logo Branding, Social Media Templates, Email Signature, Brand Pattern, Custom Illustration Icons, Social Media Templates, Thank You Card and Business Card

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Felicity contacted me to create a new branding suite for her new business. She had created the logo in Canva but knew she needed to have a new logo designed professionally to connect to your target audience - a premium tour company for women. She hosts boutique, small group tours for women who want to explore the world on their own but don’t necessarily want to do it solo, and they can make friendships within the tour group.

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Symbolism in the design
The plane window represents the journey - a curated view to the world of travel. Within the frame are elements like mountains, tourist trails, ocean waves, and radiant sunlight, all thoughtfully illustrated to evoke global destinations and the spirit of discovery. At the very top is a star to represent guidance, dreams and aspirations - which aligns with women exploring the world with confidence and to build meaningful connections and friendships.

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Kind words from Felicity

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‘In choosing a designer, I wanted someone who was able to understand the aesthetic I was hoping to achieve for my business and the vision I had in mind. I found the initial process allowed me to narrow this down and Kim helped me bring this vision to life. I love the modern and luxury feel of the branding and the sense of adventure it evokes. Thanks Kim for delivering a beautiful branding suite"

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